Courtyard Cinema – Ward Village | Identity 2014
OOJON assisted Howard Hughes Corporation in creating an identity concept for an outdoor cinema in the courtyard of the iconic IBM building in Honolulu, designed by Vladimir Ossipoff in 1962. The inspiration for the mark came from the facade of the building. Two of the concrete sections side by side create the cinema's initials, act as a bracket for the wordmark, and also creates a strong bond to its location.
The color palette reflects the use of LED lights on the facade, which can be set to any value on the RGB spectrum. New color gradients are introduced each month to highlight and align with that month's movie.