Design March | Identity 2013

We usually don't post work that did not go into production, but felt like this project made in collaboration with Icelandic design studio Leynivopnið is worth sharing. DesignMarch is a festival in Reykjavik, Iceland which gets an new identity each year. The color palette and wordmark cannot be altered, but beyond that everything is possible.

Our identity proposal for 2013 focused on the most ubiquitous building material in Iceland, the corrugated steel found on facades and roofs across the country. We created a grid pattern resembling corrugated steel and used it to design a simple and bold graphic system that encompassed icons, typography and photo-illustrations.