Monument Wheelworks | Identity 2016

As OOJON is a design office with a passion for cycling, we were very excited to create the identity for Seattle based Monument Wheelworks. The three Ms of the symbol rest on a solid foundation, like a statue, trophy, or the old traditional craft of wheel building. Furthermore the logo can be seen as a podium for the top three finishers in a race, or a crown – an emblem of superior quality.

These things all tie in to what Monument Wheelworks is about: wheels built for the passion, grit and pure joy of cycling.
Goals and achievements turned into personal monuments.

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